Sunday 23 November 2008

FUTURE IS NOW against the brief.

The brief is to explore and design stamps that will bring attention to alternative energy issue and promote awareness about alternatives.

My answer:

Outline and objectives
Energy waste holds responsibility for the environmental damage.
Energy systems that we use are designed without energy efficiency in mind.
Energy efficient society hasn't been formed yet.

Royal Mail celebrates technical growth.

What your project will do and promote
Point out the problem areas.
Create a playful platform for innovative thinking.

The target audience
People who are inquisitive, like new design solutions and enjoy life.

How do you want the target audience to react
Join the online gallery, sign in for a newsletter informing and connecting the users.

The design elements
STAMPS, POSTERS?, WEBSITE

The visual style - personality and tone of voice
Portraits of people with visual 'hint' to their invention and a general description.
Mix of modern and traditional design approach.
Informal, fun.