Thursday 6 November 2008

the Richest live below 350!

They are different, each has an energy efficiency feature: one uses roller skates, one only charges his mobile using solar panels, the next likes wearing 'cool jumpers' in winter and never overheats his flat, other invites all of them for a dinner and they eat together and use less energy for cooking... The stamps, promotional posters, virals etc. lead to a website which explains the character's habits and personalities. The website is connected to other sites like charities, information and social sites. If a user registers they would be sent a newsletter about the 6 creatures. As they lead >350 lifestyle they come across modern Eco events and promote energy efficiency on every day basis.

The characters are living together in a community and can be developed for further ideas and sustainable life gadgets. They can be involved in different events and carry the message across an Eco product. They would be facing similar problems what the society and would get involved in finding solutions for those.

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